Webhooks

A webhook sends each event in a universe to your URL as an HTTP POST with a JSON body. Use it to drive another system from what happens in simmail: a reply arrived, a person junked your mail, a link was clicked.

Webhooks need the webhooks feature of your plan and the admin role to change. They are an HTTP notification only; they never carry or send mail.

Setting them up

In the dashboard they are under Settings → Integrations. With the API, PUT /api/webhooks replaces the whole list:

curl -s -X PUT https://c1.simmail.dev/api/webhooks \
  -H "Authorization: Bearer smk_your_admin_key" \
  -H "Content-Type: application/json" \
  -d '[
    {
      "name": "CI listener",
      "url": "https://hooks.yourcompany.test/simmail",
      "events": ["persona.sent", "persona.junked", "link.*"],
      "secret": "a-long-random-secret"
    }
  ]'

Field	Meaning
url	Where to POST.
events	Event types to send. A name ending in * matches a prefix (persona.*). Leave it out or empty for every event.
secret	Optional. Signs each request (below).
name	Your label.

GET /api/webhooks lists them. Secrets come back as ••••; send •••• back unchanged to keep a secret as it is.

The request

POST /simmail HTTP/1.1
Content-Type: application/json
User-Agent: simmail-webhook
X-Simmail-Signature: sha256=5d41402abc4b2a76b9719d911017c592...

{
  "type": "persona.sent",
  "id": 4182,
  "at": "2026-10-10T14:32:05Z",
  "source": "simmail",
  "data": {
    "persona": "Dana Reyes",
    "persona_id": "p_3fa2b1c9d0",
    "kind": "reply",
    "case_id": "deal-1701",
    "to": ["app@yourcompany.test"],
    "cc": null,
    "subject": "Re: Your house on Clark Street",
    "message_id": "<9b1f2e3d4c5a6b7c8d9e0f1a@simmail.test>",
    "by": "ai",
    "links_opened": 0,
    "text": "Hi Sam, 165 is a little low…"
  },
  "persona": {
    "id": "p_3fa2b1c9d0",
    "name": "Dana Reyes",
    "addresses": ["dana@harbor.test"],
    "external_ids": { "crm": "c-1042" }
  },
  "case_id": "deal-1701"
}

Field	Meaning
type	The event type.
id	The event’s number in the universe’s log.
at	When it happened, on the universe’s simulated clock.
source	Always simmail.
data	The event’s own fields (below).
persona	When data has a persona_id: who that is, with your external_ids.
case_id	When data has one.

Verifying the signature

With a secret, X-Simmail-Signature is sha256= followed by the hex HMAC-SHA256 of the raw request body, keyed with the secret.

import crypto from "node:crypto";

function verify(rawBody, header, secret) {
  const want = "sha256=" + crypto.createHmac("sha256", secret).update(rawBody).digest("hex");
  return header && crypto.timingSafeEqual(Buffer.from(header), Buffer.from(want));
}

import hashlib, hmac

def verify(raw_body: bytes, header: str, secret: str) -> bool:
    want = "sha256=" + hmac.new(secret.encode(), raw_body, hashlib.sha256).hexdigest()
    return hmac.compare_digest(header or "", want)

Delivery and retries

• Answer with any 2xx status. Each attempt waits up to 10 seconds.
• A failed attempt is retried after 3, 9 and 27 seconds: four attempts in all.
• After that, simmail gives up on that event and records a webhook.failed event with the URL and the error. A webhook with no event filter does not receive webhook.failed itself.
• Events are sent as they happen, each on its own; their order on arrival is not guaranteed. Use id to put them in order.

Event types

These are the events simmail records. The same events feed the Activity view and the event stream.

Mail and people

Type	When	Fields in data
mail.delivered	Your app’s message was accepted.	from, to, subject, message_id
persona.received	A person got your email in their inbox.	persona_id, persona, case_id, from, from_name, subject, message_id, text
persona.junked	Their provider filed it as spam.	persona_id, persona, subject, message_id, score, threshold, why
persona.ignored	They chose not to answer, or their AI is off.	persona_id, persona, case_id, subject, why
persona.batched	They will answer it together with a reply already planned.	persona_id, persona, subject, why
persona.sent	They sent an email. kind is reply, followup, correction, ooo, initiate, deliver or nudge.	persona_id, persona, kind, case_id, to, cc, subject, message_id, by, links_opened, text
persona.bounced	A dead, full or blocking address bounced your mail.	persona_id, address, kind, to, subject
persona.promised	A person promised to do something.	persona_id, persona, to, what, due, will_keep, job_id
persona.waiting	A person is waiting on something you promised.	persona_id, persona, from, what, due, job_id
persona.created	A person was created by simmail (a stranger, the World, or learned from mail).	persona_id, persona, address, temperament, mode, why
persona.updated	A person was created or changed through the API, or the AI filled in a stranger.	id, name
persona.memory	Something was added to a person’s memory through the API.	persona_id, case_id, source
case.updated	A case was pushed.	id, title, new, changed

Links

Type	Fields in data
link.opened	persona_id, persona, url, text, message_id, why, status, final_url, title, content_type, ms
link.failed	persona_id, persona, url, text, message_id, why, error, ms
link.skipped	persona_id, persona, url, message_id, why (and domain for a skipped sender look-up)
link.sender	persona_id, persona, domain, message_id, url, reason; then status, final_url, title, ms for a site that loaded, or why, quality, error when there was none

Health, the World and the queue

Type	When	Fields in data
inspect.scored	Your message got its spam score.	message_id, subject, score, engine, action
inspect.links	Its links were checked.	message_id, subject, links, broken
world.mail	The World sent the company an email.	stream, kind, to, and persona, persona_id or from, subject, message_id
world.updated	The World settings changed.	streams, enabled
job.scheduled	Something was planned for later.	id, kind, persona_id, due, plan
job.done, job.failed	It ran.	id, kind, persona_id, note
job.updated	It was skipped or rescheduled.	id, state, due, kind

The universe

Type	When
auth.ok, auth.failed	An SMTP, IMAP or dashboard login (proto, username, address, remote, why).
clock	The clock changed (now, speed, frozen, real).
pace	The pace changed (factor, ignore_hours).
faults.updated	Fault rules changed (rules, scenario).
retention.pruned	Old mail or events were removed (messages, events, jobs).
writer.fallback	The AI failed and templates stood in (what, error).
webhook.failed	A webhook gave up (url, error).